The Value of Evaluation
A media evaluation report can help corporations, in-house teams and agencies understand their position within the media and determine the effectiveness of PR activities, campaigns and key messages.
At TNS Media Intelligence we deliver regular and ad-hoc media evaluation reports to a wide variety of clients. The needs and requirements of each client are unique, though the insights an evaluation programme delivers can be broadly defined between corporates and consultants:
Corporates
- To gain an independent audit of your reputation
- As a planning tool to design an effective communications strategy
- To benchmark your performance against competitors
- To assess the success of key message communication
- To track key media and journalists against your target audience
- To gain insight into how the media are influencing the perception of your organisation, brands and competitors
- To achieve competitive advantage through industry trends and media environment insights
Consultants
- To gain an independent audit against campaign objectives,
- To build into client reports
- To showcase internally the impact of PR
- As an indispensable research tool for effective campaign planning
- To track press release pick-up
