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What's Christmas got in store?
November's Presswatch Rankings score figures from TNS Media Intelligence urge caution.
As retailers enter the critical Christmas trading period, TNS Media Intelligence has released a new analysis of long term trends in the reputations and media perceptions of top high street brands.
Our Presswatch Rankings Retail Sector Report for November - evaluating newspaper articles containing commentary for 78 key retailers - makes insightful reading. It's tempting to look at the top contenders for clues and trends - M&S, John Lewis and Waitrose - but the real value and insight of our new report comes from grasping the bigger picture.
In November, 50 of the 78 key retailers analysed by TNS Media Intelligence failed to record a positive trend for the month, with 41 moving backwards in terms of media commentary. Collapsing stock market, consumer credit crunch, rising energy prices, struggling Northern Rock? For some retailers facing more long-term worries, like Jessops and Debenhams, their positioning at the bottom of the table will be no surprise. But despite individual share-price scare stories at the likes of Sainsbury and French Connection, the overall figures suggest there is a fundamental lack of optimism in the marketplace, with retailers across the board facing an uncertain outlook this Christmas.
At TNS Media Intelligence, we're happy for you to spend hours perusing the table yourselves for insights and meaningful comparisons. However, one of the real benefits of our Retail Sector reports is that we deliver credible insights throughout the year, analysing the media reputations of retailers every day. As we all look forward to Christmas, you can be rest assured of that.
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The Presswatch Rankings Retail Sector Report is published monthly and analyses shifts in the reputations of leading retailers on a six months rolling average. To receive a free copy of the November 2007 report, please contact Dominic Mills, Editor, dominic@tnsmi.co.uk, 020 7868 6090 |
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We made it happen together
Following the fundraising efforts of staff, the TNS group is taking a strategic approach towards helping UNICEF find practical solutions for community issues in Cambodia.
Congratulations to TNS staff all over the world for reaching our fundraising target of $388,000 for UNICEF in Cambodia. Our link-up with UNICEF is also a strategic partnership par excellence, which contributes TNS knowledge and expertise to help communities determine the best course of action on issues important to them.
The relationship began in 2005, when the TNS group made a donation in response to the Asian tsunami disaster. As UNICEF takes a strategic approach to its work helping children to survive and thrive in 156 countries, TNS decided to join them. Together, we created the Imagine programme, a three-year project in Cambodia to fund the building of 120 new pre-school community shelters, as well as expanding education to over 14,000 children aged three to five.
In 2006, TNS Indonesia Polling and Social signed a pro-bono research contract with UNICEF to design a specially developed approach, incorporating TNS business solution TRI*M, to evaluate the tsunami relief efforts in Aceh to prevent the nationwide spread of avian influenza. It's a great beginning to what is hopefully a long-term relationship.
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Insight through Information
A client evening with a touch of class
A wet evening in late September. The venue? One Aldwych, one of London's most exciting and luxurious contemporary hotels. A stylish stage for an event marking the culmination of the TNS Media Intelligence 'Insight through Information' campaign, designed to introduce PR and communications industry clients to groundbreaking new developments in media monitoring and evaluation. The food was good, the wine was plentiful and the atmosphere relaxed.
While over 50 clients networked with their fellow professionals and TNS Media Intelligence partners from France and the UK, the topic under discussion was the future of the increasingly fragmented PR and Communications industry and how everybody's job is becoming more difficult. With a short presentation - from MD of TNS Media Intelligence UK, Madeleine Kernot - and prototypes on display, the evening was a relaxing, enjoyable and informative way for clients to gain an insight into how TNS Media Intelligence is changing the industry. More will undoubtedly follow.
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All change on Broadcast Monitoring
News Alert Stream now reacts as fast as the news itself
Traditionally, whenever a relevant broadcast news item has appeared, we've called you. Naturally, you're not always around to take the call, and in this fast-paced media environment, precious time and opportunity can be lost.
We know our clients demand innovation. You expect TNS Media Intelligence to lead the way rather than just be reactive. So, we’ve done the research. We've listened to what you have to say. Now we've provided the product with the right solution. News Alert Stream is going to help you make quicker, more effective business decisions, wherever you are in the world - via Laptop, PC,Blackberry or PDA. News Alerts are a cost-effective way to view a broadcast item instantly, and maintain your hard copy reference DVD, CD-Rom or verbatim transcript.
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Image: Courtesy of Apple |
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Win the new Apple iPhone
Insight Competition
The first person to provide the correct answers to both of the following questions will win a new Apple iPhone.
Q1. Which ITV1 reality show recently pulled in 42% of the total TV audience for its recent final, scoring huge amounts of free magazine and tabloid publicity and was seen by an average audience of 8.2m and 36% across its 90-minute duration, plus 36% of 16-34s?
Q2. Which two media agencies collaborated to win the 2007 IPA Effectiveness Awards Grand Prix with their anti-gun crime campaign for the Metropolitan Police Service?
Send your correct answers to insight@tnsmi.co.uk. Closing date: 4 January 2008. Winners will be notified by e-mail and the correct answers will be available from www.tnsmi.co.uk/insight from 7 January 2008.
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Briefly...
Strong in Germany
TNS Media Intelligence welcomes Presswatch Gmbh. Founded in 1999, Presswatch created the quality standard for media monitoring and evaluation services in Germany, quickly acquiring a strong, blue-chip client base. Acquiring Presswatch reinforces our strength in Western Europe and strengthens our ability to deliver a proactive multi-media monitoring service to our global accounts.
Merging media measurement
TNS Media Intelligence and TNS Media Research are merging to develop a long-term approach to digital media measurement. Internet growth and media fragmentation have created an opportunity to combine commercial and technical expertise and innovation to help clients find greater precision and link advertising occurrences with creative treatments, page impression ratings and clickstream analysis. You've told us you want insights from the editorial content and audiences of blogs and mobile media. Bringing together Media Intelligence with iTRAM, we've recognised that media measurement is the common denominator of successful businesses in the face of the digital revolution that is changing the face of the media industry.
Look out for a full article in the next edition of Insight.
The value of Q
The Q Awards are a big music event which attract big name sponsors. Joining forces with TNS Omnibus, we produced a syndicated evaluation report to demonstrate the value of that sponsorship in terms of media coverage generated and awareness of the sponsors. More than showing how much media coverage was generated and the quality and value of the coverage, the report also demonstrated whether members of the public were aware of who had sponsored the event. TNS Media Intelligence can now go beyond outcomes towards showing the outtake of publicity surrounding a big music event.
For more information, please contact
Louise Cooke, Associate Director,
TNS Media Intelligence, 020 7868 6081,
Louise.Cooke@tns-global.com
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TNS Media Intelligence is the leading provider of Global and Domestic Media Monitoring and Evaluation to Communication Professionals around the world. We explore all the media - print, radio, TV, internet, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offer a full range of insights and analysis.
As industry thought leaders, we deliver information and insight to global organisations and local clients worldwide. Working in partnership with our clients, our online and bespoke product and service portfolio presents syndicated and customised solutions from over 10,000 media outlets across the UK.
Our consultative approach towards understanding client's requirements enables us to be flexible, specialised and proactive. Our presence in over 24 countries worldwide ensures that we capture all your media coverage as and when it happens, from around the corner to around the world.
We deliver Insights to help clients make more effective decisions so they can plan and improve their communication, PR and media campaigns. By providing more information across a large range of news and social media, with authoritative and accurate analysis, we give clients insight to manage their reputation.
TNS Media Intelligence shows PR & Communication professionals the way with timely and actionable information, empowering you with insights to direct your next move.
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Insight is published by TNS Media Intelligence
66 Wilson Street, London EC2A 2JX
020 7868 6000 www.tnsmi.co.uk
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