The newsletter for the Corporate Communications & PR Professional Issue 5 - December 2008

Is sponsorship worth it?
Sponsorship opportunities are plentiful right now, but do they offer value for money?

On the face of it, the value of sponsorship seems impossible to quantify. The very qualities that make it distinctive are what make it difficult to track. For the event organiser though, faced with persuading recession-minded brands to invest, obtaining evidence of effectiveness is key.
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Who's winning the high street PR war?
As we head into the festive season, many commentators are predicting the worst Christmas in living memory on the UK high street. Just as they did last year.

But has the press sentiment to wards discount grocery retailers changed in the last 12 months?
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Two Golds and a Silver at AMEC Awards
TNS media intelligence scooped two Gold Awards and one Silver at the Association for Measurement and Evaluation of Communication's (AMEC) International Effectiveness Awards last month.
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TNS media intelligence joins Kantar Group
TNS media intelligence has been fully integrated into the Kantar Group, the information, insight and consultancy division of WPP.
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Win five tickets for the BRIT Awards 2009
Closing date:
16 January 2009
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