Insight Newsletter
Welcome to Insight, the TNS Media Intelligence magazine distributed to PR and Communication professionals across the UK.
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You can't stop the flood,
but you can manage the deluge

London is flooded.
The barriers can't cope.
People are scared.
Everywhere - panic.


If your department is responsible for managing the news, how do you do it responsibly, effectively, quickly? This could happen. As the PR agency or department involved, you have to plan for this crisis that will not go away of its own accord.

Fortunately, most disasters are not crises on a global scale. But news management is fraught with difficulties for the likely subject of so many stories – brands, companies and organisations. With the launch of more and more broadcast media outlets - 24 hour news, web TV - journalists now deliver up to date content on any crisis as it develops. This inevitably means more instances of misinformation and speculation and more messages to control.

However, unlike Press media which give the PR teams 24 hours to deliver a response to the previous day’s reports, Broadcast also presents some fantastic opportunities in times of crisis. The PR team looking after the crisis also has many more immediate possibilities to deliver key messages throughout the day.

At TNS media intelligence, we’ve enhanced our services across all media vehicles to help Communications specialists take immediate advantage of such opportunities.

News Alerts has revolutionised the way that PR Professionals can access broadcast coverage.

TNS media intelligence recognises that clients are looking for more innovative ways to work with the media in a crisis. More and more are using News Alerts to access coverage more quickly than ever. News Alerts gives PR and Communications Professionals the opportunity to identify the source and exact time of the coverage, stream the broadcast clip instantly and then request a transcript, MPEG or DVD clip. With everything at their fingertips, they have more real-time control over media developments.


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Contact us 020 7868 6002 /dean.wading@tns-global.com
Visit our website www.tnsmi.co.uk/newsalert

TNS media intelligence sponsors the Issues & Crisis Management Award

At this year’s PR Week Awards, TNS media intelligence is sponsoring the award for the most effective management of an issue or crisis by a consultancy or in-house department or combination of both. Good luck to all nominees! We’re sure it’s going to be a fantastic evening. See you there.

Win a new '3G Apple iPhone'
Insight Competition
All correct entries will go into the draw on 10 October 2008 and the first drawn will win a 3G Apple iPhone.
Q1 The newly launched MTV high-definition music and kids channel is called…?
Q2 Which iconic London lifestyle magazine is considering moving its activities to the web and giving itself away for free?

Email your correct answers to Laura.Sullivan@tns-global.com.

More stories
News in Brief
READ FULL STORIES
CASE STUDY
Anglian rides the waves

Custom Evaluation demonstrates Anglian Water’s positive approach to a crisis
READ FULL STORY
 

Leading: TNS Media Intelligence is the leading provider of Global and Domestic Media Monitoring and Evaluation to Communication Professionals around the world.

Comprehensive: We explore all the media – print, radio, TV, internet, cinema and outdoor worldwide - 24 hours a day, seven days a week, and offer a full range of analysis and insights.

Partnering: As industry thought leaders, we deliver information and insight to global organisations and local clients worldwide. Working in partnership with our clients, our online and bespoke product and service portfolio offers syndicated and customised media monitoring and evaluation solutions across 10,000 UK media sources including Broadcast, Press and Web.

Consultative: Our consultative approach towards understanding clients’ requirements enables us to be flexible, specialised and proactive. Our presence in over 25 countries worldwide ensures that we capture all your media coverage as and when it happens, from around the corner to around the world.

Effective: We deliver insights to help clients make more effective decisions so they can plan and improve their communication, PR and media campaigns. By providing more information across a large range of news and social media, with authoritative and accurate analysis, we give clients insight to manage their reputation.

Empowering: TNS Media Intelligence shows PR and Communication professionals the way with timely and actionable information, empowering you with insights to direct your next move.

 
 
Insight is published by TNS Media Intelligence
66 Wilson Street, London EC2A 2JX
020 7868 6000 www.tnsmi.co.uk
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