News
TNS media intelligence scoops Double Gold at the 2008 AMEC Awards20 November 2008
TNS media intelligence, the worlds leading provider of Media Evaluation and Monitoring, was awarded two Gold awards and one Silver award at last nights Association of Measurement and Evaluation of Communication (AMEC) International Communication Effectiveness Awards. Awards were achieved by the core TNS media intelligence evaluation team and the group's specialist social media analytics arm TNS media intelligence Cymfony.
Management Appointments and Positions at The Kantar Group31 October 2008
The Kantar Group has announced a number of senior management positions at TNS following WPP’s acquisition of the business and the departure of David Lowden announced this morning. This includes the continued position of Jean-Michel Portier as CEO of TNS Media, who will report to Eric Salama, CEO of The Kantar Group. As part of the integration process, The Kantar Group has established an Integration Team which will be led by Mike Gettle, previously CFO of Millward Brown.
TNS Holistic Approach Shows Olympic Games Sponsors Go for Gold in Beijing21 August 2008
As the Olympic Games come to a close, TNS Custom and TNS media combined their extensive research surrounding advertising during the Beijing Olympic Games. Among the key findings, TNS found that brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity.
Compete.com Surpasses One Million Unique Visitors per Month 13 May 2008
Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Compete.com surpassed one million unique visitors in April. The company is celebrating the ranking of its site, which is a rapidly growing source for marketing insights, as one of the top 1,700 most visited websites in the U.S. at its fifth-annual Compete Client Forum.
TNS creates new integrated Advertising, Media and Digital Intelligence Unit called TNS Media 13 March 2008
TNS, the global market information and insight provider, today announced that it has created a new entity called TNS media. The move combines the North American operating units TNS media intelligence and TNS media research along with newly-acquired companies Compete and Cymfony under one business unit.
Building on the company's leadership position in providing clients with a comprehensive suite of marketing, media and audience insights, TNS media will strengthen the company's ability to provide global measurement and analysis of consumer behavior across all media and digital platforms.
Study finds UK Corporates are ignoring Social Media 29 February 2008
First multi-country study of senior execs reveals huge growth potential for social media - and that UK is falling behind. UK businesses risk losing out to the global competition unless they get a grasp on social media.
In the first study of its kind, senior marketing executives from global blue chips including Sony, Diageo, GlaxoSmithKline and Hewlett Packard have shared their views on the untapped power of social media - and their insights suggest that UK businesses are already missing the boat.
Acquisition of MediaMarket (Republic of Ireland) 11 January 2008
TNS Media Intelligence Confirms its Position as the Major Leader in European News Monitoring by Acquiring MediaMarket, Ireland's premier media intelligence provider, boosting TNS Media Intelligence's offering and market share in Europe.
TNS announces strategy to combine Media Intelligence and Audience Measurement operations 26 September 2007
TNS announced today its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop the significant long-term business opportunity of digital media measurement.
Acquisition of PressWatch (Germany) 3 September 2007
Taylor Nelson Sofres plc (TNS) announces the acquisition of PressWatch GmbH, the reference for media monitoring and evaluation services in Germany, reinforcing its European media intelligence activities.
Acquisition of Expert Monitor (Poland) 15 March 2007
TNS Media Intelligence, the leading provider of strategic advertising information, has acquired a majority stake in Expert Monitor, a company specialising in advertising monitoring in Poland. Following its entry into the Polish market, TNS Media Intelligence will be able to make data available from ten central European countries to international advertisers, advertising and media agencies.
Acquisition of Cymfony Inc (USA) 26 February 2007
TNS Media Intelligence, the leading provider of strategic advertising information, has acquired Cymfony, the top market influence analytics company. The acquisition integrates Cymfony's expertise in tracking and analysing the intersection of traditional and social media, such as blogs and social networks, with TNS MI's current extensive suite of advertising intelligence products.
Acquisition of PressWatch Media Ltd (UK) 11 January 2007
TNS Media Intelligence, a division of global market information provider TNS, has acquired UK media information provider PressWatch Media Limited, boosting TNS' offering and market share in the UK. TNS Media Intelligence UK has been at the forefront of the media monitoring industry since its inception fifty years ago and is a recognised industry expert in audiovisual tracking. The acquisition will build on the UK division's existing national and international media tracking and evaluation services and on the TNS Media Intelligence activities in 23 countries..
John McCarthy