Podcast Library
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How to mind the blogosphere
Podcast description: The ease of "blogging" has created a new form of communications. At its simplest, a blog is an online journal. Companies like GM, Microsoft and Intuit are using blogs to increase customer loyalty and influence. Blogs have become an incredibly important medium for communicating with key audiences including consumers, influencers, shareholders, employees, critics, and the media. By monitoring blogs, companies get an unbiased view of the attitudes and opinions of their key audiences.
John McCarthy