Latest News
13 March 2008 TNS creates new integrated Advertising, Media and Digital Intelligence Unit called TNS Media
TNS, the global market information and insight provider, today announced that it has created a new entity called TNS media. The move combines the North American operating units TNS media intelligence and TNS media research along with newly-acquired companies Compete and Cymfony under one business unit. Building on the company’s leadership position in providing clients with a comprehensive suite of marketing, media and audience insights, TNS media will strengthen the company’s ability to provide global measurement and analysis of consumer behavior across all media and digital platforms.
29 February 2008 Study finds UK Corporates are ignoring Social Media
First multi-country study of senior execs reveals huge growth potential for social media – and that UK is falling behind. UK businesses risk losing out to the global competition unless they get a grasp on social media.
In the first study of its kind, senior marketing executives from global blue chips including Sony, Diageo, GlaxoSmithKline and Hewlett Packard have shared their views on the untapped power of social media – and their insights suggest that UK businesses are already missing the boat.
11 January 2008 Acquisition of MediaMarket (Republic of Ireland)
TNS Media Intelligence Confirms its Position as the Major Leader in European News Monitoring by Acquiring MediaMarket, Ireland’s premier media intelligence provider, boosting TNS Media Intelligence’s offering and market share in Europe.
26 September 2007 TNS annnounces strategy to combine Media Intelligence and Audience Measurement operations
TNS announced today its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop the significant long-term business opportunity of digital media measurement.
3 September 2007 Acquisition of PressWatch (Germany)
Taylor Nelson Sofres plc (TNS) announces the acquisition of PressWatch GmbH, the reference for media monitoring and evaluation services in Germany, reinforcing its European media intelligence activities.
15 March 2007 Acquisition of Expert Monitor (Poland)
TNS Media Intelligence, the leading provider of strategic advertising information, has
acquired a majority stake in Expert Monitor, a company specialising in advertising monitoring in Poland.
Following its entry into the Polish market, TNS Media Intelligence will be able to make data available from ten
central European countries1 to international advertisers, advertising and media agencies.
26 February 2007 Acquisition of Cymfony Inc (USA)
TNS Media Intelligence, the leading provider of strategic advertising information, has acquired Cymfony, the top market influence analytics company. The acquisition integrates Cymfony’s expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI’s current extensive suite of advertising intelligence products.
11 January 2007 Acquisition of PressWatch Media Ltd (UK)
TNS Media Intelligence, a division of global market information provider TNS has acquired UK media information provider PressWatch Media Limited, boosting TNS’ offering and market share in the UK. TNS Media Intelligence UK has been at the forefront of the media monitoring industry since its inception fifty years ago and is a recognised industry expert in audiovisual tracking. The acquisition will build on the UK division’s existing national and international media tracking and evaluation services and on the TNS Media Intelligence activities in 23 countries..
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