Tailored programme

Media Evaluation

Tailored

Our success is based on delivering tailored evaluation programmes and each project is shaped by the client from the outset

Examples of key indicators used in our reports

  • Analysis of the tone of reporting
  • Share of voice
  • Competitive position within features
  • Key message penetration
  • Trend analysis
  • Competitor Benchmarking
  • Prominence of mention
  • Issues analysis
  • Hit List and Key Journalist tracking
  • Proactive vs Reactive coverage
  • Journalist audits
  • Breakdown by market (international analysis)

Reports can be delivered in a variety of formats according to your requirements. As a guideline, we deliver to clients a bound report, a pdf copy and an online archive library available through our media management tool, morethannews.

We frequently also provide an executive summary in addition to the main report which can be circulated on a wider basis or at a higher level.

Maintaining standards across 25 countries

Our affiliation to the industry bodies of AMEC, FIBEP, IABM and UKMMA ensure that our standards are maintained across the 25 countries we operate in worldwide.

We are also able to offer target audience profiling to access what percentage of your target audience you reached and market research to assess the impact of your campaign on consumer perceptions and behaviour.