Value of evaluation

Insights

At TNS Media Intelligence we deliver regular and ad-hoc media evaluation reports to a wide variety of clients. The needs and requirements of each client are unique, though the insights an evaluation programme delivers can be broadly defined between corporates and consultants:

Corporates

• To gain an independent audit of your reputation
• As a planning tool to design an effective communication strategy
• To benchmark your performance against competitors
• To assess the success of key message communication
• To track key media and journalists against your target audience
• To gain insight into how the media are influencing the perception of your organisation, brands and competitors
• To achieve competitive advantage through industry trends and media environment insights

Consultants

• To gain an independent audit against campaign objectives
• To build into client reports
• To show internally the impact of PR
• As an indispensable tool for effective campaign planning
• To track press release pick-up