Presswatch Financial
Money, money, money
What do your customers read about you every day?
During the course of the year, personal finance customers can read over 120,000 articles in the National Press about the financial services industry.
A detailed, accurate analysis of media performance across the industry
Presswatch Financial is frequently cited in National and Trade media as the respected, independent voice to the industry.
Published monthly, the report provides a detailed, accurate analysis of national media performance, enabling organisations to gain an insight into the reputation of their brands and their ranking against competitors.
Since its infancy the report has enabled organisations to analyse the media performance of their brands, benchmark their current media profile against peers and evaluate the impact of PR campaigns and those of retained PR agencies.
Giving decision makers the information and insight to act
The report includes an in-depth analysis within 13 product sectors enabling companies to gain an insight into the peer group performance of companies within service sectors.
- Core Services
- Credit Cards
- Ethical Finance
- Health & Medical
- Insurance
- Investment Trusts
- ISAs and PEPs
- Life Assurance
- Mortgages
- Pensions
- Savings
- Unit Trusts / OEICs
- Wealth Management
Each sector insight includes a sector table, useful charts of individual company's media performance and commentary on prevailing media themes and areas of interest.
Dominic Mills