Presswatch Rankings
Sustaining Competitive Advantage
Companies and brands need to continually reengineer their positioning and communication strategies in line with business needs.
The UK's independent audit benchmarking companies against their peers and competitors
Since its inception in 1988, Presswatch Rankings has maintained its position as the only independent audit for corporate reputation study in the UK used by the leading FTSE companies.
Presswatch Rankings evaluates the 500 most talked about companies in the UK National Press, citing both positive and negative coverage. Find out more.
We inform companies on their standing against peers and identify strengths and weaknesses
In order to cater for the broad requirements of recipients, reports are available in three formats:
Company Report
A comprehensive analysis of a company's reputation benchmarked against up to twenty nominated peers and competitors.
Key findings are presented on the basis of monthly performance. Longer term trends are analysed over a sixth month rolling period:
- Favourability
- Key Issues
- Publications
- Journalists
- Competitors
Sector Report
A sector report puts your company at the heart of the competitive media environment.
Up to 80 companies within the same business sector are ranked by reputation in the UK national media. Detailed analysis explains which issues impact most on individual companies and how the sector is reported by individual newspapers.
Full Quarterly Report
The longest standing measure of corporate reputation, first published in 1988, the Presswatch Quarterly report analyses long term trends for over 500 companies. The full report includes the league tables for the entire FTSE350 multinational companies.
This report includes a competitive table of all companies, a competitive breakdown of every sector, prominent sector focus, selected company profiles and an analysis of every newspaper's influence.
Dominic Mills