Special projects
Something Different
We all know that the media isn't all about the news.
So if you have a PR campaign or event that may be focused on lifestyle, entertainment or sports, our Special Projects department can help.
TNS media intelligence is regularly commissioned to monitor and evaluate projects outside the scope of the standard news monitoring and current affairs arena.
A bespoke service created to match your needs exactly
EventTrack
Our EventTrack service provides a definitive DVD library of media coverage generated by your event, complete with a media evaluation report measuring the impact of PR activity and the media exposure of your sponsors.
- Event audience analysis
- Audience analysis for associated sponsors
- Media value for both the event and associated sponsors
- Breakdown of coverage by tone
- Key issues analysis
- Message communication
- Consumer omnibus survey to assess event impact and brand recollection
Nick Richardson