Presswatch Financial
Financial Insights
What do your customers read about you every day? Over a 12 month period, personal finance customers can read in excess of 120,000+ articles in the National Press about the financial services industry.
A respected, independent voice to the financial services industry, Presswatch Financial (PWF) is frequently cited in National and Trade media. Published monthly, PWF provides a detailed, accurate analysis of national media performance across the financial services industry, enabling organisations to gain a unique insight into the reputation of their brands and their ranking against competitors.
The first Presswatch Financial report was published in 1998 and since its infancy the report has enabled organisations to analyse the media performance of their brands, benchmark their current media profile against peers, and evaluate the impact of PR campaigns and those of retained PR agencies. In short, Presswatch Financial gives decision makers in the financial services industry the information and insight to act.
How it works
Presswatch Financial evaluates the UK National Press coverage given to all products and services in the personal finance sector, citing both positive and negative coverage.
Our team of analysts look at the media from the consumer's viewpoint, auditing everything the journalist's comment about a brand and everything said by pundits and third party commentators. The quality of coverage is analysed to provide league tables to identify the best and worst performing companies - an independent and credible standard for benchmarking organisations against their peer group.
Copies of the methodology are available on request.
Presswatch Rankings product sheet 
Click here to be transferred to our Insight Centre to access headline analysis from the latest Presswatch Rankings report.